Continue? · Track 26 · middle
Confusing Three Games Day
(1995) Saturn's botched surprise US launch; ironic alt-rock about self-sabotage.
Lyrics
[Intro] May 11, 1995. Los Angeles Convention Center. Smells like coffee, carpet glue, and a little bit of panic. [Verse 1] Tom Kalinske adjusts his tie on the monitor wall. We've got our press badges on, waiting for the call. September was the plan, a full-scale retail war. But a whisper came from Nakayama through the executive door. Thirty thousand units, air-shipped in the night. No one told the stores, no one thought to get it right. My phone buzzes, it's a pager code I don't know. Something's happening upstairs. Something's about to blow. [Chorus] Surprise! We're launching today. Happy birthday, four months away. He said the words from the E3 stage: 'Saturn is available... now.' For three hundred and ninety-nine dollars, somehow. At Toys 'R' Us, Babbage's, if you can find one around. We just shot ourselves first, without making a sound. [Verse 2] The phones are melting at the booth. It's Walmart on the line. It's KB Toys, screaming bloody murder, 'this was a friend of mine.' We alienated everyone we needed for the fall. For a four-month head start with nothing on the wall. Just Virtua Fighter spinning in the drive. And a handful of floor clerks trying to look alive. They unbox the black plastic, 8:47 a.m. No instructions, no warning, just corporate mayhem. [Chorus] Surprise! We're launching today. Happy birthday, four months away. He said the words from the E3 stage: 'Saturn is available... now.' For three hundred and ninety-nine dollars, somehow. At Electronics Boutique, if you can find one around. We just shot ourselves first, without making a sound. [Bridge] And then the other guys walk up. Sony. Olaf Olafsson. He clears his throat, holds up a single sheet. He doesn't make a speech. He just says a number into the heat. 'Two-ninety-nine.' And walks away. And you could feel the future change, right there, on that confusing day. [Outro] It's a beautiful machine. A perfect black box. Click of the power button in an empty stockroom. Humming to itself. Born today. Gone tomorrow. Happy birthday to you.