MyPanera

Lyrics

Subject line: A Birthday Treat, Just For You!
Oh look. They remembered.
How… thoughtful.

It was 2010.
Ron Shaich had this beautiful idea.
A "one-to-one relationship."
He said it on the earnings call.
So I got the little plastic card.
Swiped it for a You-Pick-Two.
Felt so seen. So… known.
A regular. A friend.
Part of the family.

Oh, MyPanera. My personalized feed.
They give me one free pastry for my birthday.
One little baked good for the behavioral deed.
They're not giving me a gift.
They're buying my story.
And the croissant tastes like glorious, glorious data.

I tap my number at the kiosk.
The touchscreen knows my face.
It remembers the Frontega Chicken from last Tuesday.
It knows I skip the coffee, so it sends a little nudge.
A two-for-one coupon for the hazelnut roast.
A friendly little ghost in my machine.
A gentle little push.
Just trying to connect.
Right?

Oh, MyPanera. My personalized feed.
They give me one free pastry for my birthday.
One little baked good for the behavioral deed.
They're not giving me a gift.
They're buying my story.
And the cinnamon roll tastes like glorious, glorious data.

Somewhere in St. Louis, a profile gets a little fatter.
A digital me, made of soup and bread bowl chatter.
They know my patterns.
My tendencies. My time of day.
It's not a relationship.
It's a harvest.
And I am the crop.

Happy Birthday.
Here's your cookie.
Enjoy your personalized experience.
One-to-one... one-to-one... one-to...