Sephora Beauty Insider

Lyrics

Insider...
V.I.B...
Rouge...

So you walked in off the street
Signed up on the app, how neat
Got your little black and white card, 2007-style
Welcome to the bottom of the pile
They give you points for every dollar spent
A birthday gift, heaven-sent
A mini-mascara, a travel-size dream
It's giving... first step in the scheme.

Welcome to the Beauty Caste
How long can you make it last?
From Insider, up to V.I.B.
Climbing for that sweet, sweet freebie
Then you hit that Rouge-colored throne
Is this status you can own?
They'll surprise and delight you, it's true
As long as the credit card is you.

Three hundred fifty dollars down
You're a Very Important person in this town
Got that email: "Spring Savings Event!"
Early access, money well spent
Except the site crashes, and everyone's there
Fighting for the last Fenty lip wear
In the Rewards Bazaar, a hundred points you trade
For a serum sample, freshly made
And just small enough to lose in your purse.
Could be worse.

Welcome to the Beauty Caste!
Yeah!
How long can you make it last?
From Insider, up to V.I.B.
You're almost there, honey!
Climbing for that sweet, sweet freebie
Then you hit that Rouge-colored throne
Is this status you can own?
They'll surprise and delight you, it's true
As long as the credit card is you.

One thousand dollars. A whole grand.
For a little red card in your hand.
A "dedicated hotline" for your call
Just to get the same agent, after all.
They call you Rouge, like you're royalty
But babe, it's just brand loyalty.
They're not selling you a crown
They're just selling your own money back to you, downtown.

Welcome to the Beauty Caste!
Spend it, queen!
How long can you make it last?
Flex it!
From Insider, up to V.I.B.
Climbing for that sweet, sweet freebie!
Then you hit that Rouge-colored throne
Look at you!
Is this status you can own?
They'll surprise and delight you, it's true
As long as the credit card is you!

Redeem your points.
Your birthday gift is waiting.
Your balance expires in three... two... one...