Awesome Alpharetta: Festivals & the Civic Imagination

Lyrics

Alright folks, gather 'round! Listen up!
You think a city just happens?
You think a good time just falls from the sky?
Honey, no. You gotta write the script.
You gotta build the stage! You gotta print the posters!
It starts on a Saturday. Say, nine-fifteen in the morning.
Brooke Street Park.
The concrete's still cool from the sprinklers.
You got the steam from a hundred paper coffee cups.
And over at the pavilion...
...somebody's finding the right chord for the day.
That's not an accident, people. That's Chapter One.
We call it Awesome Alpharetta!
Yeah, we put the word right on the sign!
It ain't a boast, it's a blueprint! A civic imagination!
We decided to be awesome, and we're holding the line!
Then it's Thursday night. Seven forty-two on the dot.
Old Milton Parkway shuts down for the pilgrimage.
Forty-seven trucks in 2018, can you believe it?
The air gets thick with frying oil and kettle corn and good decisions.
There's a 1978 Airstream over there...
Selling nothing but pickled okra and lavender lemonade.
You tell me that ain't a declaration of intent!
We call it Awesome Alpharetta!
Yeah, we put the word right on the water tower!
It ain't a brag, it's a promise! A civic imagination!
We're inventing the perfect Saturday, hour by hour!
And the calendar keeps turning.
Come October, it's the Wire & Wood. Songwriters telling truths on a flatbed stage.
Then the Old Soldiers Day parade, marching down the street.
See what we're doing here? We're connecting the pages.
From a courthouse memory to a brand new chorus.
We're making a story that's big enough for all of us.
So come on! Taste of Alpharetta!
Food truck alley! The market on the green!
It's the greatest show in North Fulton you've ever seen!
What is it?
AWESOME!
ALPHARETTA!