World of Coca-Cola: The Headquarters Pilgrimage

Lyrics

[Intro]
Alright, everyone, right this way. Mind the step.
Welcome to 121 Baker Street. Right next to the big park, you see?
We keep the secret here. The real one.
Come on in.

[Verse 1]
It starts on Marietta Street. The air thick, a Georgia summer in 1886.
Dr. John Stith Pemberton, a pharmacist, not a prophet.
He's stirring a brass kettle over an open flame.
Not looking for a global brand, just a temperance drink.
A nerve tonic.
He's got coca leaf, kola nuts, a sweet caramel syrup that smells like tomorrow.
He sells the first glass at Jacobs' Pharmacy for five cents.
Five cents for a taste of what the whole world would want.
Asa Candler bought the rights in 1891. He saw the future in that kettle.

[Chorus]
And they all come here now, a pilgrimage to the vault.
To see the bottle wall, to hear the jingle in their own language.
From a brass pot on a dusty street
to this glass cathedral on the park.
They come to taste the story, right here where it began.

[Verse 2]
We'll walk past the old advertisements, the Sundblom Santas with their rosy cheeks.
The contour bottle, they say, designed to be recognized even if broken on the ground.
There's a 4D movie, you'll feel the bubbles on your face.
And the polar bear, he'll pose for a picture.
It’s a long way from that five-cent glass.
A long way from Pemberton's backyard experiment.

[Chorus]
And they all come here now, a pilgrimage to the vault.
To see the bottle wall, to hear the jingle in their own language.
From a brass pot on a dusty street
to this glass cathedral on the park.
They come to taste the story, right here where it began.

[Bridge]
But this is the room I like best. The tasting room.
Grab a little plastic cup. Go on.
One hundred fountains, one hundred flavors from around the globe.
Inca Kola from Peru, it tastes like bubblegum.
Stoney Tangawizi from Tanzania, sharp ginger.
But there's one… from Italy… you have to try it just once.
It’s a rite of passage.

[Outro]
It's called Beverly.
Go ahead.
An acquired taste, isn't it?
Bitter and memorable.
Just like any real story.
Welcome to Atlanta.